Google Instant’s effect on Organic Traffic
A few weeks ago Google rolled out a new feature called Google Instant which shows Google results as you type. Google Instant will change how people search since someone can alter their search and see what comes up to hone in on exactly what they were searching for.
I own about 30 sites that generate organic traffic from Google, so was very curious how Google Instant would affect traffic. Here’s a chart from Google Analytics tracking organic traffic on one of my sites:
Though this is just one site, the traffic patterns are similar across all of our sites; no significant change in traffic. I would like to see more data on Google Instant’s effect on site traffic- but as a consumer who uses Google, I’m a big fan.
I do want to look into what’s causing that big jump in traffic that started a few days ago- but am not complaining!
